Monday, 1 July 2019

#Finally Kim Kardashian to rename her ‘Kimono shapewear’ brand after heavy backlash.


Mother of four and Reality star, Kim Kardashian West has finally succumbed to pressure from the public as she has revealed plans to rename her shapewear brand after receiving backlash for calling it ‘Kimono’.

 The backlash was because of the name of the new brand ‘Kimono’ of bras, waist trainers, bodysuits, thermal leggings, bikini, thongs, which is a traditional Japanese language.
Kim took to her IG page and wrote: 
“Being an entrepreneur and my own boss has been one of the most rewarding challenges I’ve been blessed with in my life. What’s made it possible for me after all of these years has been the direct line of communication with my fans and the public.

I am always listening, learning and growing - I so appreciate the passion and varied perspectives that people bring to me. When I announced the name of my shapewear line, I did so with the best intentions in mind.

My brands and products are built with inclusivity and diversity at their core and after careful thought and consideration, I will be launching my Solutionwear brand under a new name. I will be in touch soon. Thank you for your understanding and support always.”



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