In Nigeria, financial stress
has been a major cause of depression and sometimes getting people to the level
where they intend taking their own life.
Lately, the entertainment
industry has also been put in the spotlight as many entertainers and celebrity
gets into depression due to poor financial management skill and lack of
financial intelligence. The economy has not remained the way it was and it is
also biting hard on the entertainment industry, and surviving times like this,
you need to know how to invest every penny you earn as a brand.
Truth is a lot of entertainers
start quite well when they are fresh into the industry but the question is how
well do they manage their brand such that they can remain in the industry for
years, doing well professionally and financially despite the prevalent issues
in the industry?
Despite its challenges, the
Nigerian entertainment industry remains a goldmine and one of the things
required to enjoy the potentials that lie in it is personal brand building. It
is a necessity that most celebrities and entertainers take for granted but
which later haunts them in their professional journey.
A well built and managed brand
will open doors to other jobs such as endorsements, brand
ambassador/influencer, events, adverts, compère of events etc. thereby keeping
the financial aspect fluid and balanced enough to reduce the depression that
comes with financial stress. A short-lived brand leads to a short-lived career
and a crumbling financial position which can lead to depression and even
Date: Wednesday, April
Time: 8:30 AM to 7:00 PM
There are strategies involved
in building a successful personal brand and veteran comedian Ali Baba will be shedding more
light on this in the personal branding masterclass holding in Lagos on the
3rd of April 2019. Ali Baba has been in the industry for well over
30 years and one of the few people that has been able to build a good brand. He
has survived various challenges in his career (economic, social, political) and
is in the best position to guide upcoming celebrities’ on how to navigate the
turbulent socio-economic climate in Nigeria that could favor your brand one day
and the next might work against your brand.
Leading financial experts from
banks, insurance companies, investment companies will also be at the panel
session on Finance and Financing for the Creative Practitioner and will answer
all your question on the subject of finance and how proper financial planning
helps sustain your brand for long.
It promises to be an explosive
and knowledge filled session and the following topics will be discussed:
-How a strong personal brand
attracts premium engagement fees in Nigeria
-Positioning for continued
success in a crowded industry
-The power of networking in
-Brand evaluation for
-Personal Brand portfolio
management for growth
-Finance and financing for the
Due to high demand, and help
from our sponsors, the investment fee has been reduced to the sum of fifty
thousand naira only (50,000) for just 2 days (Tuesday, March 26 to Thursday,
March 28th, 2019). The 50% discount ends on Thursday 11.59pm, on the 28th of
March so interested participants should register here.
Further details about the
masterclass will be shared via email after registration.
Limited spaces are available
and registration will stop as soon as it is sold out.
Investment fee goes back to
100,000 from Friday, 29th of March. Register on time using this LINK
This is more than an event.
It’s an opportunity to network with Ali Baba and other celebrities. The
connections you make at this event could serve as a springboard that could move
your career and brand to the next level.