Maybelline New York, the world’s leading cosmetics
brand, is excited to announce Florence Ifeoluwa Otedola famously known as ‘DJ Cuppy’ as
‘Maybelline It Girl’ for Nigeria and for Ghana.
An international DJ, Musician, and Philanthropist with a rapidly
increasing fan base, Cuppy is well known around the continent and recognized
for her skills on the turntable, her philanthropic work, and warm personality.
“As a young African female, it is an honour for me to be
able to represent and join the Maybelline New York family! As a teenager,
Maybelline was my first ever makeup purchase,” said
Cuppy. “It is exciting
to be a voice for not only myself but for every other young girl who wants to
feel appreciated and valued in their various communities. We are strong,
beautiful and capable of exceeding expectations and that to me is what
Maybelline stands for. I could not be prouder to represent them and make it
Cuppy joins an impressive lineup of
international ‘IT GIRLS’ who have helped shape the identity of the iconic
Maybelline New York brand. “Cuppy embodies the determination, passion,
and dream of making it happen in New York City,” said Sekou Coulibaly, Managing Director, L’Oréal West Africa.
Born in Lagos, Nigeria in 1992, Cuppy’s musical endeavors began at
a young age. By the time she turned 18, whilst attaining a BSc Economics at
Kings College London, she was already producing her own tracks and DJing around
the world. To this date, Cuppy’s DJ skills have taken her to over 30 countries
and have allowed her to perform for Presidential Inaugurations including that
Cuppy’s open-format DJ style and unlimited genre catalogue take
audiences on an exuberant journey. She is praised for her ability to seamlessly
fuse global tunes, relating with any diverse crowd. With her lovable
personality and undeniable hard work ethic, she has quickly risen and continues
her pop-cultured supreme lead role as an international pan-African brand.
2015, Cuppy embarked on an 8-country tour of Africa called ‘Cuppy Takes
Africa’, now a TV show on FOX. In 2017, she released her hit debut single,
‘Green Light’, which won the hearts of Cuppy fans around the world. 2018 saw
Cuppy follow up with ‘Vybe’, ‘Currency’ and ‘Werk’. Also in 2018, Cuppy
established her own foundation ‘Cuppy Foundation’ which makes education
accessible to those less able to afford them.
Cuppy has worked with some of the biggest and most exciting
international organizations and publications and is well known for her
charitable and philanthropic efforts. This
partnership seeks to foster inclusiveness and empower all to make it happen.
Maybelline New York launched in Nigeria in 2013 and in Ghana in
2015, taking West Africa as the fastest growing makeup brand in Sub Saharan
Africa. In 2018, Maybelline New York in Ghana was named the Makeup Brand of
Year during the annual Ghana Makeup Awards. In Nigeria, the brand continues to
activate consumers through experiential activations. The brand continues to
inspire urban women in West Africa to beauty and takes trends from the catwalk
to the sidewalk.
About Maybelline New York:
York is the number one cosmetic brand in the world, available in over 120
countries. By combining technologically advanced formulations with
on-trend expertise and New York City edge, Maybelline New York’s mission
is to offer innovative, accessible and effortless cosmetics for
every woman. The brand is currently the official makeup sponsor of New
York Fashion Week and other fashion weeks worldwide. For more information,
log on to www.maybelline.com
widely distributed by Fareast Mercantile Company Limited in Nigeria.