Mikel Arteta wants to implement a culture shift at Arsenal and says he will give "every drop of blood" to make the club better. The former Gunners captain returned to the Emirates as their new head coach on Friday, signing a three-and-a-half-year deal after leaving his role as Pep Guardiola's assistant at Manchester City.Arteta replaces Freddie Ljungberg, who took over as interim head coach following Unai Emery's sacking at the end of November but failed to improve the club's drop in form, according Skysports.
Arteta's appointment is seen as "a risk" by some pundits due to his lack of managerial experience, but the 37-year-old says: "I completely understand their concerns. I will give every drop of blood for this football club to make it better.
"I have been preparing for a few years for this challenge to come. I know the expectations, I know the level and I know the stature of this club and what it deserves.
'Pep taught me to be ruthless'
Arteta leaves behind a successful partnership with Guardiola. The pair helped steer City to a domestic treble last season and were in the away dugout at the Emirates on Sunday as the champions beat Arsenal 3-0.
"We have to try and engage everybody. I need to convince the players what I want to do and how I want to do it.
"My job is to convince everyone that this is how we are going to live and if you want to be part of this organisation then it is on these terms and in this way.
"We need an immediate impact, to raise the confidence of the players and finally we need the fans."