As the euphoria around the7th Africa
Magic Viewers’ Choice Awards (AMVCA) simmers down, it’s time to reflect on the impact of the
prestigious awards ceremony and how the creative industry in Africa continues
to benefit in many ways.
Storytelling is a core element
of filmmaking, and storytellers are revered for their ability to effortlessly
tell stories that evoke emotions and create memories. The AMVCA is a
celebration of African talents and through it, MultiChoice is inspiring thousands of
Here are five ways the pay-TV
company is inspiring a new wave of storytellers in Africa.
Through its multiple local
channels and huge broadcast network- By providing premium
entertainment to millions of people across the continent through its channels,
especially Africa Magic, MultiChoice is providing talented African storytellers
with a platform to thrive and shine. Storytellers are reaching an unprecedented
audience with their works on the Africa Magic channels and they are being
inspired to do more.
Africa Magic Viewers’ Choice
Awards (AMVCA)- Since the launch of the AMVCA
in 2013, African storytellers – writers, filmmakers, directors, and actors –
have been handed more incentives to tell better stories and produce world-class
content. This, in turn, translates to mainstream visibility, credibility, and
an income boost.
These incentives were reflected
in C.J Obasi’s statement following his win in the ‘Best Writer in a Movie or TV
Series’ category at the 7th AMVCA, in which he said ‘One of my lifelong dreams
has been to see my mother walk up the stage when I receive a prestigious award.
Last night this was fulfilled.’
The MultiChoice Talent Factory- Through
a 12-month fully-funded education programme that develops emerging TV and
film talent in Africa which includes both theory and hands-on experience in
cinematography, editing, audio production and storytelling, MultiChoice is also
ensuring that there is an improvement in quality of film and television content
Investment In Original Shows
And Series- Apart from showing unbridled
support for works by African talents through its many channels, MultiChoice is
also investing heavily in original TV series and movie productions.
The company is collaborating
with producers on popular projects such as Tinsel, Battleground and Ajoche Shows
and reality TV series such as UltimateLove, Dr. Laser have found love among millions of viewers, consequently
exposing more talented Africans to the world and growing the film and